Assignment 1

Marlon Sanchez

Assignment 1: Write up a couple paragraphs of what you find interesting about this data. What does Comcast and Apple's Ipod have to do with the HD-DVD / Blue Ray war? Why is HD-DVD still fighting the war when most of the production companies are now solely supporting Blue Ray? What other points can you draw from this information?

Comcast and Apple are both instigators of the HD-DVD/ Blue Ray war. They serve as the advocates of the HD-DVDs while Sony and Toshiba support Blue Ray. One recent article stated that Comcast will, “quadruple its monthly movie inventory to more than 6,000 titles, with about half of those in HD. In the same article, Apple boasted that it will start letting customers download movies with HD versions at $3.99 per film. By the end of February, Apple will also broadcast 100 movies in HD.

On the other hand, Sony and Toshiba continue to push their Blue Ray product through several other flagship products like the PlayStation 3. Furthermore, Sony and Toshiba aggressively promote the fact that their Blue Ray holds much more data than it competitor.

Now, why is HD-DVD still fighting? Well, because they still have a chance to make profit. When HD-DVD received notice that Warner Bros. will not take their product but rather Blue Ray, they decided on a new plan of action—cut down their cost! Another recent article stated HD-DVD is having a huge sale on Amazon. The Amazon site shows that the HD-DVD player has been dropped down to only $129.99. In addition to that, it comes with free shipping and a mail-in rebate for 5 free HD DVD discs.

Marlon Sanchez